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"Dog Whisperer" Comes to Petco

Behavior specialist Cesar Millan launches line of organic food, accessories and toys. The products will be promoted via in-store displays, direct mail, online and in 37 million national circulars. » More

Skoal Hooks Up with "Playboy"

New promotion may get smokeless tobacco users interested in the magazine's January articles too. » More

Bud Light Extensions Boost A-B Sales

Bud Light Lime, a new brew introduced in May, and Bud Light Chelada grew 5% in Q2. » More

Benz, Brands and Beyonce: A Talk With ICM's Chief

Carol Goll on linking Hollywood A-list stars to brands. » More

DIRECT
'Dark Knight' Promo Bombs A cake wired to look like an explosive device caused a buzz-building campaign to blow up. » More

CRM
Case Study: Viral Marketing Gets Philosophical Skincare company increases site traffic by 39% with Bazaarvoice's Stories application. » More

PROMOTION

NBA Marketers, Rookies Join Forces

Adidas, EA Sports, Topps among league partners participating in 'newbie' event. » More

PACKAGING & DESIGN

Coke Designs Olympics Push

Global program invites consumers to glam up virtual Coke bottles via social networking. » More

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1 Carl's Jr. Goes Big for Breakfast

2 Aflac Pulls Ads from 'The Savage Nation'

3 ConAgra Sells Pemmican Beef Jerky Brand

4 Bud Light Extensions Boost A-B Sales

5 Bud Light Boosts A-B's Sales

6 J.C. Penney Joins 'The Breakfast Club'

7 Cargill's 'Value-Priced' Beef Hits Stores

8 Vital Marketing Goes Back to School

9 Eli, Peyton Manning Lead Reebok's Migration

10 Purely Juice Found Guilty of False Advertising

1 Carl's Jr. Goes Big for Breakfast

2 Bud Light Boosts A-B's Sales

3 Bud Light Extensions Boost A-B Sales

4 ConAgra Sells Pemmican Beef Jerky Brand

5 Tide's New Beauty Secret

6 Why Brands Need a New Kind of Leader

7 Purely Juice Found Guilty of False Advertising

8 Cargill's 'Value-Priced' Beef Hits Stores

9 Vital Marketing Goes Back to School

10 Study: 'Green' Products Leave Consumers Puzzled

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AUTOMOTIVE/ TRAVEL

USA Network Taps Saab in Product Integration Deal

Saab 9-3 Convertible will be featured in episodes of Burn Notice and online game. » More

Kia Drives Borrego With Fuel Economy Message

Automaker positions new $27,000 mid-sized vehicle as 'luxury SUV.' » More

PACKAGED GOODS

ConAgra Sells Pemmican Beef Jerky Brand

Brazilian beef producer Marfrig Group pays $25M, will supply marketing dollars. » More

Purely Juice Found Guilty of False Advertising

Small beverage maker forced to pay $1.5M in damages to competitor Pom Wonderful. » More

RETAIL / RESTAURANT

Carl's Jr. Goes Big for Breakfast

CKE Restaurants attempts to seduce consumers with Carl's Jr. 'Monster Breakfast Sandwich.' » More

Eli, Peyton Manning Lead Reebok's Migration

Multimedia effort for Speedwick performance apparel features 20 NFL stars. » More

TECH / FINANCE

IFL Down for the Count

MMA league readies for acquisition by rival Ultimate Fighting Championship. » More

Aflac Pulls Ads from 'The Savage Nation'

Insurance provider takes offense to radio talk show hosts' comments about autistic children. » More

» More Automotive/Travel

» More Packaged Goods

» More Retail/Restaurants

» More Tech/Finance

FEATURED BLOGS

McDonald's Grows Nebraska Corn-Maze Ad

The newly fashionable way to create ads in middle America? It appears McDonald’s has carved a giant maze into a cornfield in Nebraska to advertise its coffee. » More

Beeps & Bleeps

Bic has just announced the launch of an inexpensive line of cell phones available in France, and sees the phone as a logical extension of its brand values. » More

Forget the Environment Say the 'Never Greens'

A persistent demographic of shoppers never buy green, and, in fact, find them irritating. Meet the 'Never Greens.' » More

All About P&G's New Global Marketing Officer

Marc Pritchard rebranded Cover Girl, saved millions by retooling P&G's supply chain and is a nice guy to boot. » More

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Programming Insider Podcast

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Buzz Chart

What's the Buzz?
Charting Web buzz around the Top 5 TV shows

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GUEST COLUMNS

The World of 'Green Advertising'

—By Ronald Urbach

If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you'll noticed that "green" is no longer only the favorite color of environmental groups. "Green" has become "mainstream" and turned into a big business.

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Cultural Movements Usurp Traditional Marketing

—By Scott Goodson

I've written extensively about Cultural Movements. They have the power in this digital world of ours to create huge new brands, rip down governments and break age-old traditions.

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Buzz Metrics

Charting web buzz around the top brands

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Box Office Chart

Weekly Top 10

Rank	Title	Gross
1	The Dark Knight	$158,411,483
2	Mamma Mia!	$27,751,240
3	Hancock	$191,543,979
4	Journey to the Center of the Earth	$43,504,712
5	Hellboy 2: The Golden Army	$56,526,885
6	Wall-E	$182,732,709
7	Space Chimps	$7,181,374
8	Wanted	$123,322,635
9	Get Smart	$119,608,695
10	Kung Fu Panda	$206,616,381

Home Video Chart

Rentals

Rank	Title	Gross (in mil.)
1	The Sentinel	$8.28
2	Take the Lead	$7.85
3	Poseidon	$15.07
4	Friends With Money	$6.54
5	RV	$21.06
6	Inside Man	$31.49
7	Akeelah and the Bee	$5.46
8	Scary Movie 4	$20.13
9	Silent Hill	$12.64
10	Just My Luck	$10.73

Weekly TV Ratings

Rank	Program	People
1	FOX NFC PLAYOFF-PST-SUN(S)	32,509
2	AFC DIVISIONAL PLAYOFF-SA(S)	30,896
3	ALLSTATE BCS NATL CHAMP(S)	23,069
4	TERMINATOR: SRH CNR CHRON	18,359
5	CSI	18,185
6	GREY'S ANATOMY-THU 9PM	17,679
7	COMANCHE MOON 1(S)	15,760
8	LAW AND ORDER:SVU	15,153
9	CRIMINAL MINDS	14,303
10	EXTRM MAKEOVER:HM ED-1/13(S)	14,004

Hollywood Reporter Marketing News

» Super Bowl ad bounty has cinematic quality

» WB's preshow must go on

» Publicists spread the nom news

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Hollywood Reporter Production Listings

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