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SPECIAL REPORTS - MARKETER OF THE YEAR







Marketer of the Year 2007 Video
Missed last year's Marketer of the Year awards event? Watch it here. » More



Cold Glory
Grand Marketer of the Year 2008

Andy England Lots of brands are chilly, but only Coors is cold. Relentless adherence to a single message can rescue even a "dead" category. Just ask Andy England. » More



Hannah and Her Boosters
Rich Ross and Andy Mooney These two Disney marketers helped Hannah Montana sachet off the TV, onto retail shelves and into every licensed product imaginable. » More



Nature Boy
Chris Keith Is there really a secret formula for what women want? Ask Chris Keith. He'll hand you a bottle of his shampoo. » More



The Firebrand Behind the Tire Brand
Phil Pacsi Except for auto racing, tires didn't have much to do with pro sports. That was until Bridgestone's Phil Pacsi started his marketing engine and laid some rubber. » More



The Story of O
Mike Minasi and James White Safeway brought in CPG talent and added advertising to promote its store brands. The result may give the store's vendors nightmares. » More



Man of (Stainless) Steel
John Weinstock Sleek lines and a slick paint job—a new sports sedan? Try a washing machine. Stressing design in a dullsville category has let LG make its mark in appliances. » More



Mm, Mm, Good Marketing
Lisa Walker Take the salt out of soup and what do you get? Try hot water. But thanks to a secret trove of sea salt, Campbell saved the taste—and some old-media marketing saved the day. » More



The Padded Posse
Craig Wanous, Bob Thibault and Deb Bauer Huggies had a form-fitting contour that no other diaper brand did. How best to get that message across? A brick, of course. » More



Irons in the Fire
Kevin Feige, Dan Buckley and Paul Gitter When the Zeitgeist caught up with Marvel's superheroes, this once-bankrupt company found a way to take advantage of it. » More



Tickled Pink
Sara Tervo It's not every day that a pajama party helps lead to $1 billion in sales. Then again, Victoria Secret's Sara Tervo did invite 3,000 girls. And it all started with Jessica Simpson. » More

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Best Buy Lets You Weigh in on Holiday Ads
Looking ahead to what will surely be one of the retail industry's most painful holidays in recent history, Best Buy is trying a doubly charming approach to its seasonal ads. » More



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There Will Be Blood
In what must rank as one of the strangest brand marriages of all time, The American Red Cross is once again partnering this Halloween with Lion's Gate, makers of the Saw films. » More

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Reading a Branding and Marketing News Magazine, such as Brandweek, is important for those who work in the branding business. The content provided by Brandweek will allow readers to gain a solid understanding of how effective branding affects industry trends and much more. With a print subscription to Brandweek, you will receive all of the tips you need to stay on top of trends in brand development and more tools for more effective brand marketing strategies. Our exclusive Superbrands list details the largest media spenders, best brand strategies of the year and highlights those companies that optimized brand loyalty among consumers. Brandweek also honors the Marketer of the Year in our highly-anticipated special report.To help put things into perspective we encourage professionals developing brands, corporate branding strategies, and retail marketing strategies to post commentary and opinions on our news and feature editorials as well as our blog. Brandweek is proud to announce its Mobile service, for the branding and marketing professional on the go. Use your cell phone, PDA or Blackberry to gain instant access to the latest brand marketing news, trends and data in the industry. We know incorporating brand industry news into your everyday life is a must for industry professionals to stay innovative - so we make it possible to read Brandweek online, in print or on the go!
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