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Brandweek Home > Superbrands > Superbrand Top 2000 Brands
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  1 AT&T Telephone Services - Wireless 855,238.7 0.0 N/A  
  2 McDonald's Restaurants - QS 769,916.9 832,015.4 -7.5  
  3 Verizon Wireless Telephone Services - Wireless 728,691.1 687,877.2 5.9  
  4 Macy's Stores - Department 637,610.4 577,911.4 10.3  
  5 Sprint Telephone Services - Wireless 550,519.4 263,341.4 109.1  
  6 Geico Direct Insurance - Auto 489,279.3 531,324.8 -7.9  
  7 Home Depot Stores - Home Improvement 435,752.6 445,248.1 -2.1  
  8 Subway Restaurants - QS 399,231.4 408,778.2 -2.3  
  9 Target Stores - Department 368,342.3 375,541.9 -1.9  
  10 Lowes Stores - Home Improvement 365,956.4 407,770.5 -10.3  
  11 Visa Credit Card Services 360,455.4 432,657.6 -16.7  
  12 American Express Credit Card Services 336,701.3 346,580.8 -2.9  
  13 Progressive Insurance - Auto 332,853.1 321,060.2 3.7  
  14 AT&T Telecommunications Services 315,913.8 477,401.5 -33.8  
  15 KFC Restaurants - QS 311,008.4 316,408.7 -1.7  
  16 Toyota Tundra Trucks 309,604.4 69,428.1 345.9  
  17 Wendy's Restaurants - QS 302,814.5 369,586.4 -18.1  
  18 Lunesta Prescription Drugs - Human 293,200.8 331,588.5 -11.6  
  19 DirecTV Satellite Communications Services 290,985.3 269,921.9 7.8  
  20 Best Buy Stores - Electronics 285,411.4 299,513.6 -4.7  
  21 AllState Insurance - Auto 278,086.4 281,113.0 -1.1  
  22 Citibank Credit Card Services 270,619.1 217,490.2 24.4  
  23 Mastercard Credit Card Services 269,579.8 296,407.4 -9.1  
  24 Kohl's Stores - Department 266,659.5 314,642.3 -15.2  
  25 Nissan Altima - Auto 260,995.8 95,550.8 173.1  
  26 Burger King Restaurants - QS 257,264.0 279,355.5 -7.9  
  27 Taco Bell Restaurants - QS 250,314.2 270,993.0 -7.6  
  28 T-Mobile MyFaves Telephone Services - Wireless 248,814.1 120,855.6 105.9  
  29 Wal-Mart Stores - Department 246,609.4 229,417.5 7.5  
  30 JC Penney Stores - Department 246,139.9 199,633.0 23.3  
  31 Pizza Hut Restaurants - QS 240,255.0 249,629.0 3.8  
  32 Chevrolet Silverado Trucks 229,655.9 177,468.0 29.4  
  33 Discover Credit Card Services 221,328.3 99,682.3 122.0  
  34 State Farm Insurance - Auto 210,726.1 174,299.0 20.9  
  35 Ford Edge Trucks 210,208.4 14,261.3 1,374.0  
  36 Honda Accord Autos 201,292.2 185,631.0 8.4  
  37 Ambien CR Prescription Drugs - Human 197,392.4 208,460.9 -5.3  
  38 Bank of America Bank Services 196,436.0 119,168.2 64.8  
  39 Chase Credit Card Services 196,112.6 193,108.6 1.6  
  40 Comcast Cable TV Services 192,068.0 180,692.2 6.3  
  41 AARP 188,701.1 134,443.6 40.4  
  42 Walgreens Stores - Drug 180,679.6 165,163.7 9.4  
  43 Cymbalta Prescription Drugs - Human 180,218.2 151,604.2 18.9  
  44 Lipitor Prescription Drugs - Human 178,427.7 137,026.8 30.2  
  45 Bud Light Beer 176,581.1 182,802.2 -3.4  
  46 Sonic Restaurants - QS 175,224.4 146,075.3 20.0  
  47 Plavix Prescription Drugs - Human 174,654.8 149,976.7 16.5  
  48 Applebee's Neighborhood Grill & Bar Restaurant 172,428.0 183,332.7 -5.9  
  49 Old Navy Stores - Apparel 171,402.7 199,782.7 -14.2  
  50 Circuit City Stores - Electronics 169,197.3 213,117.4 -20.6  
  51 Ford Fusion Auto 169,048.5 258,550.6 -34.6  
  52 Rozerem Prescription Drugs - Human 166,459.2 116,388.5 43.0  
  53 Sears Stores - Department 164,091.3 180,293.9 -9.0  
  54 Dillard's Stores - Department 158,645.1 166,651.1 -4.8  
  55 Empire Today Home Repair Services 158,122.2 172,840.9 -8.5  
  56 Coors Light Beer 157,260.0 159,568.1 -1.4  
  57 Cialis Prescription Drugs - Human 151,622.4 59,004.8 157.0  
  58 ITT Technical Institute 151,305.6 147,142.6 2.8  
  59 Verizon Wireless Family Share Plan Telephone Services - Wireless 149,157.8 29,368.4 407.9  
  60 Rooms To Go Stores - Furniture 147,056.5 142,653.4 3.1  
  61 Gatorade Drinks - Isotonic 145,904.2 131,878.5 10.6  
  62 Cingular Wireless Telephone Services - Wireless 144,641.9 701,273.8 -79.4  
  63 T-Mobile Telephone Services - Wireless 144,329.8 264,444.0 -45.4  
  64 Domino's Pizza Restaurants - QS 144,250.9 169,090.1 -14.7  
  65 Chevrolet Silverado Trucks - Dealer Association 140,349.2 117,192.3 19.8  
  66 E-Surance Insurance - Auto 139,990.7 108,447.9 29.1  
  67 Miller Lite Beer 139,966.1 164,365.2 -14.8  
  68 Arby's Restaurants - QS 139,564.9 138,111.3 1.1  
  69 Capital One Credit Card Services 138,616.6 220,644.3 -37.2  
  70 Toyota Camry - Autos 137,165.5 218,173.4 -37.1  
  71 Vytorin Prescription Drugs - Human 136,938.4 134,308.8 2.0  
  72 Sprint Stores - Telephone 134,776.4 134,554.4 0.2  
  73 Olive Garden Restaurants 133,862.6 122,287.7 9.5  
  74 Chevrolet Autos & Trucks 132,532.4 141,795.4 -6.5  
  75 Vonage Telephone Services 132,354.4 284,950.2 -53.6  
  76 Ford F-150 Trucks 131,660.8 159,105.8 -17.2  
  77 Dish Network Satellite Communications Services 131,367.0 159,275.0 -17.5  
  78 GMC Sierra Trucks 130,785.7 102,419.7 27.7  
  79 Nasonex Prescription Drugs - Human 130,253.7 116,513.0 11.8  
  80 Cadillac CTS Autos 130,137.8 30,056.3 333.0  
  81 Fidelity Investments Financial Investment Services 129,435.0 74,971.1 72.6  
  82 Verizon Wireless VCAS Telephone Service - Wireless 129,016.8 239,999.7 46.2  
  83 Red Lobster Restaurants 124,051.6 115,629.1 7.3  
  84 Proactiv Solution Direct Response Products 120,941.4 84,410.9 43.3  
  85 Advair Diskus Prescription Drugs - Human 120,829.9 145,853.4 -17.2  
  86 Apple Macintosh Computer Systems 120,442.7 133,767.6 -10.0  
  87 Big G Cheerios Cereal 119,950.4 130,552.7 -8.1  
  88 Coca-Cola Classic Regular Soft Drink 119,087.3 141,715.6 -16.0  
  89 Nutri/System Nourish Weight Loss Program 117,610.5 133,670.4 -12.0  
  90 PeoplePC Website Internet Service Provider 117,153.4 155,133.7 -24.5  
  91 Apple iPod Digital Audio Player - Recorder 117,116.4 118,037.1 -0.8  
  92 Saturn Aura Autos 116,537.1 72,201.4 61.4  
  93 Kay Jewelers Stores - Jewelry 116,428.5 99,533.4 17.0  
  94 Radioshack Stores - Electronics 116,313.8 152,800.2 -23.9  
  95 CVS Stores - Drug 116,038.4 111,164.2 4.4  
  96 Nextel Communications Telephone Services - Wireless 115,794.7 175,888.0 -34.2  
  97 Hyundai Santa Fe Trucks 115,686.3 106,814.4 8.3  
  98 Olay Regenerist Moisturizer - Facial 115,431.5 115,279.4 0.1  
  99 Hyundai Sonata Autos 113,831.1 254,878.4 -55.3  
  100 Boniva Prescription Drugs - Human 112,448.6 109,423.6 2.8  
  Viewing 1 - 100 >> Next 100  
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Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.

Superbrands List and Exclusive Data

Brandweek highlights America's Top 2,000 brands in our Superbrands list. This compilation lists the top media spenders and branding strategy initiatives for the year. Get the full list of Superbrands and other brand marketing special reports from Brandweek.
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