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	Autos Soaring gas prices are shifting momentum and consumer preferences in the auto industry. Find out how the marketing of cars and trucks are changing with it.

	Entertainment It’s been a string of disappointing seasons in the movie industry but sequels and product placement are just two reasons things are turning around.

	Telecommunication Can one product make an impact on an entire category? Just ask AT&T. As exclusive service provider for the Apple iPhone the Telecom giant saw sales soar.

	Travel Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.

	Financial Services The housing crunch has left the Financial Services industry struggling to recover, impacting marketing budgets. Is relief on the horizon?

See all 2000 Brands

Category	Brand	Parent Company
Appliances	Whirlpool	Whirlpool

Lists by Category:

Category & Ranking	Brand
Apparel — No. 1	VF	full list

Appliances — No. 1	Whirlpool	full list

Automobiles — No. 1	Chevrolet	full list

Beer, Wine, Liquor — No. 1	Bud Light	full list

Beverages — No. 1	Coke Classic	full list
full list

	Editor's Letter: Thank God It's Not Marlboro Friday Fifteen years ago, marketing had its moment of doubt and pain. It was called Marlboro Friday and was spurred by a seemingly minor event: Philip Morris' 20% price cut for Marlboro cigarettes.

	New Frontiers of Marketing: They Feel Your Pain For most marketers, figuring out what diabetic consumers want is a matter of study. For employees at New York firm Unit 7, it was a matter of empathy. A 14-week tale of sweat, tears—and blood.

	Superbrands Methodology: By the Numbers How we create the list of American Top Brands and the Superbrands category rankings.

Superbrands Data and Reports

For the top 2,000 media spenders of the year, look to the Brandweek special report, Superbrands. In this exhaustive compilation, we take a look at some of the most effective forms of branding strategy used across 22 different categories. Get your copy of Superbrands, only from Brandweek and Brandweek.com.

Reading a Branding and Marketing News Magazine, such as Brandweek, is important for those who work in the branding business. The content provided by Brandweek will allow readers to gain a solid understanding of how effective branding affects industry trends and much more. With a print subscription to Brandweek, you will receive all of the tips you need to stay on top of trends in brand development and more tools for more effective brand marketing strategies. Our exclusive Superbrands list details the largest media spenders, best brand strategies of the year and highlights those companies that optimized brand loyalty among consumers. Brandweek also honors the Marketer of the Year in our highly-anticipated special report. To help put things into perspective we encourage professionals developing brands, corporate branding strategies, and retail marketing strategies to post commentary and opinions on our news and feature editorials as well as our blog. Brandweek is proud to announce its Mobile service, for the branding and marketing professional on the go. Use your cell phone, PDA or Blackberry to gain instant access to the latest brand marketing news, trends and data in the industry. We know incorporating brand industry news into your everyday life is a must for industry professionals to stay innovative - so we make it possible to read Brandweek online, in print or on the go!

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Superbrands Data and Reports